Last updated: December 15, 2025
These Terms of Service (this "Agreement") are a binding contract between you and Trovoly, Inc. ("Trovoly," "we," "us," or "our") governing your access to and use of Trovoly's websites, applications, dashboards, integrations, and related services (collectively, the "Services"). By creating an account, clicking a button or checking a box marked "I Agree," submitting payment information, or otherwise accessing or using the Services, you acknowledge that you have read, understood, and agree to be legally bound by this Agreement. If you do not agree to every term and condition herein, you may not access or use the Services.
You represent and warrant that you have the legal authority to enter into this Agreement on your own behalf and, if you are accessing the Services on behalf of a company or other legal entity, that you have authority to bind such entity, in which case "you" and "Customer" shall refer to that entity. The Services are designed for business and organizational use and are not intended for personal, family, or household purposes; by using the Services you confirm that you are doing so in a commercial or professional capacity.
We may update, modify, or replace this Agreement from time to time in our discretion; when we make material changes, we will update the "Last Updated" date above and may provide additional notice (for example, by email or an in-app message). Your continued access to or use of the Services after the effective date of any changes constitutes your acceptance of the revised Agreement. If you do not agree to the revised terms, you must stop using the Services before the changes take effect.
To the extent you and Trovoly execute a separate order form or written agreement expressly incorporating or superseding this Agreement, such document will govern in the event of a direct conflict with these online terms. You agree that communications, notices, and records related to the Services may be provided electronically and that electronic acceptance and records are enforceable to the fullest extent permitted by law.
For questions about these Terms, you may contact us at legal@trovoly.com.
Trovoly provides analytics and insight-generation tools designed to help businesses make data-driven decisions. By connecting your Google Analytics ("GA4") account, Trovoly organizes, analyzes, and interprets performance data to surface meaningful insights and actionable recommendations. Our platform focuses on clarity, transforming raw data into measurable insights that highlight what drives revenue, profit, and operational efficiency.
To use Trovoly, you must have valid access credentials for any connected platforms (GA4). You are responsible for ensuring the accuracy and completeness of the data you provide or connect. Once integrated, Trovoly automatically aggregates key performance data and delivers reports, dashboards, and insights through your account weekly. These outputs may include comparative analytics, trend forecasting, and strategic recommendations designed to support your decision-making.
Trovoly continuously enhances its algorithms, metrics, and presentation of insights. From time to time, updates or feature adjustments may be made to improve performance, usability, or analytical accuracy. These updates are provided automatically as part of your subscription and may change the appearance or scope of available insights.
The Services are intended solely as analytical and informational tools to assist business operators in evaluating their performance and identifying opportunities for improvement. All interpretations, business judgments, and implementation decisions remain the responsibility of the user.
To access and use Trovoly, you must register for an account and provide accurate, current, and complete information as requested during setup. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. Trovoly relies on the accuracy of the data and connections you provide; inaccurate, incomplete, or outdated data may affect the quality or accuracy of insights generated.
Each Trovoly account is licensed for use with a single Google Analytics (GA4) property. Connecting or switching between multiple GA4 accounts under a single subscription is not permitted. Users found repeatedly changing or linking multiple GA4 properties under one account may have their access revoked without notice or refund. If you require access for multiple GA4 properties, you may create additional accounts or contact us at support@trovoly.com to discuss an enterprise plan.
You must have authorized access to the platforms you connect. By connecting these platforms, you grant Trovoly permission to access, process, and store relevant performance data as necessary to deliver insights and recommendations. You acknowledge that certain data fields may be required for full functionality and that limiting access or removing connections may restrict your use of some features.
You are solely responsible for ensuring that your use of Trovoly complies with all applicable laws, platform terms, and organizational policies. You must not use the Services for unlawful purposes, to infringe upon the rights of others, or to attempt to reverse-engineer, scrape, or interfere with the platform's operation.
Access to Trovoly is subscription-based. Payment of applicable fees grants you a limited, non-exclusive, non-transferable license to use the platform and related features during the term of your subscription. Fees provide access to the Services, regardless of the extent to which you actively use them.
All insights, recommendations, visualizations, reports, or other materials generated through Trovoly (collectively, the "Deliverables") are derived from data you provide and remain for your internal use only. You retain ownership of your underlying business data. However, you acknowledge and agree that Trovoly retains all intellectual property rights in and to the Services, including but not limited to: platform architecture, algorithms, methodologies, templates, and any aggregated or anonymized data models created to improve system performance or generate future AI-driven insights.
Nothing in this Agreement shall transfer to you any ownership rights in Trovoly's underlying software, analytical models, or proprietary systems. Your access is limited to a subscription-based, revocable license for your own business operations. You may not reproduce, resell, sublicense, or distribute Deliverables or outputs from Trovoly beyond your organization without prior written consent.
While Trovoly may use aggregated, de-identified data across all users to enhance system learning and improve features, this information will never be used to identify or disclose any individual customer's proprietary performance data. Such aggregated data remains the sole property of Trovoly.
All Deliverables are provided "as is" and are intended to assist decision-making; they do not constitute financial, legal, or professional advice. You are solely responsible for applying independent business judgment in interpreting the results and determining any actions based on the insights provided.
Access to Trovoly is provided on a subscription basis. All payments are charged at the time of subscription or renewal. You must maintain a valid payment method to complete your purchase; if payment cannot be processed, your account will not be activated and you will have no access to the Service until full payment is successfully received.
All fees are non-refundable, regardless of usage or access during the subscription term. Payment provides the right to use the Trovoly platform and its insights for the purchased term, it does not guarantee any specific performance result, business outcome, or profit.
Your subscription automatically renews at the end of each billing cycle unless canceled prior to the renewal date. Cancellations take effect at the end of the current term, and no credits or partial refunds will be issued for unused time or reduced usage.
All amounts are quoted in U.S. dollars unless otherwise stated. Fees are exclusive of any applicable taxes, duties, or levies, which you are solely responsible for.
By subscribing, you acknowledge and agree that payment is a condition of access, not a guarantee of service level, data outcome, or business result. If payment fails, your access will be immediately suspended and may be permanently terminated without notice.
Your privacy and data security are central to how Trovoly operates. By using the Service, you acknowledge and agree that Trovoly collects and processes certain information from your connected accounts (including, but not limited to, Google Analytics 4 and your e-commerce store) in order to generate insights, recommendations, and performance reports.
All data collected through your integrations remains owned by you or your organization. Trovoly does not sell, rent, or trade your data to third parties under any circumstances. We may, however, use aggregated and anonymized data to improve our algorithms, enhance platform performance, train models, and develop future AI-driven insights designed to benefit all users. Such aggregated use never includes identifiable or customer-specific information.
Trovoly may retain limited records, logs, and derived insights for operational, legal, billing, and analytical purposes, even after account termination, in accordance with our Privacy Notice. Any retained information is handled in compliance with applicable data protection laws and is safeguarded using commercially reasonable administrative, technical, and physical measures.
You are solely responsible for ensuring that any integrations or data you connect to the platform comply with applicable privacy, data-sharing, and consent requirements under relevant laws. Trovoly acts solely as a data processor, processing information on your behalf.
Trovoly employees, contractors, and service providers are bound by confidentiality obligations. Except as required by law or as necessary to provide the Service, no personal or business-identifiable data will be disclosed without your consent.
By continuing to use Trovoly, you consent to the collection, processing, and limited retention of data as described in this Agreement and our Privacy Policy.
Except as expressly stated in this Agreement, all rights, title, and interest in and to the Trovoly platform, including but not limited to its software, algorithms, analytical logic, user interface, visualizations, recommendation models, reports, and all related documentation or materials (collectively, the "Trovoly Materials"), are and shall remain the sole and exclusive property of Trovoly and its licensors.
No ownership rights are transferred to you through your use of the Service. You receive only a limited, non-exclusive, non-transferable, revocable license to access and use the Trovoly Materials for your own internal business purposes during the term of your paid subscription and in accordance with this Agreement. Any rights not expressly granted herein are reserved.
All data and content you provide, upload, or connect through your integrations (including, without limitation, Google Analytics 4, store data, or other linked systems) shall remain your property. You grant Trovoly a limited, non-exclusive license to process, store, and analyze such data solely for the purpose of delivering insights, recommendations, and reports as part of the Service.
To improve our algorithms and deliver more relevant recommendations, Trovoly may use aggregated, anonymized, and de-identified data derived from your connected integrations for research, testing, and AI model development. Under no circumstances will such data contain any identifiable customer or business information.
You may not copy, reproduce, distribute, modify, translate, create derivative works from, reverse engineer, decompile, disassemble, or otherwise attempt to discover any source code, trade secrets, or underlying algorithms of the Trovoly platform. You also may not use the Service to build or train a competing product, service, or model.
All trademarks, service marks, and trade names associated with Trovoly remain the exclusive property of Trovoly. You shall not use any Trovoly name, logo, or branding without prior written consent.
Any feedback, suggestions, ideas, or improvements you provide to Trovoly regarding the Service may be freely used by Trovoly without restriction or obligation. By submitting such feedback, you grant Trovoly a perpetual, irrevocable, worldwide, royalty-free license to use, reproduce, and incorporate such input into future versions of the Service.
Trovoly warrants that it will use commercially reasonable efforts to maintain the availability and core functionality of the Service and to correct material errors or interruptions within a reasonable period once identified or reported. Except as expressly stated in this Agreement, Trovoly makes no other warranties of any kind, whether express, implied, statutory, or otherwise, including but not limited to any implied warranties of merchantability, fitness for a particular purpose, accuracy, reliability, or non-infringement.
All insights, forecasts, and recommendations provided through the Service are generated based on the data you connect and the analytical models applied within the platform. They are intended solely for informational purposes and do not constitute financial, legal, strategic, or professional advice. You remain solely responsible for interpreting and acting upon the information provided. Trovoly does not and cannot guarantee that the use of the Service will result in improved performance, increased revenue, profitability, or any other specific business outcomes.
The Service, including all insights, reports, and recommendations, is provided strictly "as is" and "as available." While Trovoly strives for accuracy and uptime, it does not warrant that the Service will be uninterrupted, error-free, or immune from technical limitations, data discrepancies, or third-party system dependencies. You acknowledge that Trovoly relies on data from external sources, including Google Analytics and/or your e-commerce platforms, and that the completeness, accuracy, and availability of such data are beyond Trovoly's control.
To the fullest extent permitted by law, Trovoly expressly disclaims all warranties not explicitly stated in this Agreement. No oral or written information, advice, or communication provided by Trovoly, its employees, or representatives shall create any warranty or representation beyond those expressly outlined herein.
To the fullest extent permitted by law, Trovoly, its affiliates, officers, employees, contractors, and agents shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including but not limited to loss of profits, revenue, goodwill, business opportunity, or data, even if advised of the possibility of such damages. The Service provides informational insights only; all business decisions and outcomes based on those insights remain solely your responsibility.
You acknowledge that Trovoly relies on data and connectivity from third-party providers, including but not limited to Google Analytics, e-commerce platforms, and other integrated tools. Trovoly does not control, endorse, or guarantee any third-party data, APIs, or systems, and shall have no responsibility or liability for any unavailability, inaccuracy, corruption, deletion, or modification of data caused by such third parties. You are solely responsible for maintaining valid credentials, permissions, and access to all connected integrations.
Your subscription fees grant you the right to access the Service during the applicable term. Failure to access, use, or implement the Service does not entitle you to any credit, refund, or compensation.
In all cases, Trovoly's total aggregate liability for any claim, loss, or damage arising out of or relating to this Agreement or your use of the Service, whether in contract, tort (including negligence), strict liability, or otherwise, shall not exceed the total amount actually paid by you to Trovoly for the Service during the twelve (12) months immediately preceding the event giving rise to the claim.
These limitations form a fundamental basis of the bargain between you and Trovoly. The remedies and limitations expressly stated in this Agreement are your sole and exclusive remedies, and Trovoly would not enter into this Agreement without them.
All access to the Trovoly Service is provided on a prepaid, subscription basis. You agree to pay all applicable fees associated with your selected plan in advance of access to the Service. Your payment authorizes Trovoly to charge the payment method on file at the time of signup and, if applicable, upon renewal.
Access to the Service is contingent upon successful payment processing. If your payment fails, is declined, or cannot be processed for any reason, your access to the Service will be suspended immediately until full payment is received. Trovoly shall have no obligation to provide, maintain, or store your account data during any period of non-payment.
All fees are quoted and payable in U.S. dollars unless otherwise specified, and are non-cancellable and non-refundable, including in cases where you fail to use, access, or implement the Service. Payment grants the right to access the Service during the subscription term, regardless of actual usage.
You are responsible for ensuring that your billing information, including payment method and contact details, remains current and accurate. If your payment method is declined or expires, Trovoly may, at its discretion, attempt to reprocess the payment or notify you to update your information. Continued failure to process payment may result in termination of your account and permanent deletion of related data, in accordance with this Agreement.
Unless otherwise stated at the time of purchase, subscriptions automatically renew at the end of each billing cycle for the same term and rate then in effect, unless you cancel prior to renewal. You may cancel renewal at any time before the next billing period to avoid future charges.
All fees are exclusive of taxes, levies, duties, or similar government charges. You are responsible for paying all such taxes associated with your subscription, excluding any taxes based on Trovoly's net income.
Either party may terminate this Agreement at any time in accordance with the terms herein. You may terminate your subscription by cancelling through your account settings or by contacting Trovoly Support. Cancellation will take effect at the end of your current billing cycle, and you will continue to have access until that time. No refunds or credits will be issued for partial periods or unused access.
Trovoly may suspend or terminate your account immediately, without prior notice, if:
In the event of suspension or termination for cause, your access to the Service will cease immediately, and all outstanding amounts will become due and payable. Trovoly shall have no obligation to maintain, store, or provide access to any of your data or reports following termination.
You acknowledge that Trovoly may retain certain limited records or aggregated data as described in the Privacy Policy, including for billing, compliance, legal, or AI model training purposes, even after account closure.
Termination does not relieve you of any obligations or liabilities incurred prior to the effective date of termination. Sections that, by their nature, should survive termination, including but not limited to Sections 6 (Privacy), 7 (Intellectual Property), 8 (Warranties and Disclaimers), 9 (Limitation of Liability), 10 (Payment), 11 (Termination), 13 (Dispute Resolution), and 14 (General Provisions), shall remain in full force and effect.
Trovoly shall not be liable to you or any third party for suspension or termination of access under this Agreement.
You agree to indemnify, defend, and hold harmless Trovoly, its affiliates, officers, directors, employees, contractors, and agents from and against any and all claims, demands, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to:
You shall not settle any claim that imposes any obligation or liability on Trovoly without Trovoly's prior written consent. Trovoly reserves the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which case you agree to cooperate fully with Trovoly in asserting any available defenses.
This indemnification obligation will survive termination or expiration of this Agreement and remains enforceable for any claims arising from events that occurred during your period of use.
This Agreement and any dispute, claim, or controversy arising out of or related to it, the Service, or your use of Trovoly (collectively, "Disputes") shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law principles. Both parties agree that any and all Disputes shall be resolved exclusively and finally by binding arbitration administered by JAMS under its Streamlined Arbitration Rules and Procedures then in effect. The arbitration shall be conducted in English by a single neutral arbitrator in Los Angeles County, California. The arbitrator's decision shall be final and binding on both parties and may be entered as a judgment in any court of competent jurisdiction.
By agreeing to these Terms, you and Trovoly expressly and irrevocably waive any right to bring or participate in a lawsuit before a court or judge, including any right to a trial by jury, and waive any right to participate in a class action, collective action, private attorney general action, or any other representative proceeding. All claims shall be brought solely in the individual capacity of the party asserting them, and not as a plaintiff or class member in any purported class or representative action. The arbitrator shall not have authority to consolidate claims or preside over any form of representative or class proceeding. Each party shall bear its own attorneys' fees and costs, except as otherwise required by law or awarded by the arbitrator.
You acknowledge that by agreeing to these terms, you are knowingly and voluntarily giving up the right to a court proceeding, jury trial, or class action, and agree that arbitration under this section is the sole and exclusive forum for resolving any Disputes.
To the maximum extent permitted by law, Trovoly's total aggregate liability for any and all claims arising out of or relating to this Agreement or the Service shall be limited to the total amount of fees paid by you to Trovoly in the twelve (12) months preceding the event giving rise to such claim. Under no circumstances shall Trovoly be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, or data, even if advised of the possibility of such damages. This section shall survive termination or expiration of this Agreement.
This Agreement constitutes the entire understanding between you and Trovoly regarding the Service and supersedes all prior agreements, proposals, or representations, whether written or oral, concerning its subject matter. No amendment, modification, or waiver of any provision of this Agreement shall be effective unless it is in writing and signed or electronically accepted by both parties.
Neither party shall be liable for any failure or delay in performance under this Agreement (except for payment obligations) due to events beyond its reasonable control, including acts of God, natural disasters, strikes, labor disputes, war, terrorism, governmental actions, or failures of the Internet or third-party hosting providers.
The parties are independent contractors. Nothing in this Agreement shall be construed to create a partnership, joint venture, agency, fiduciary, or employment relationship between you and Trovoly. You may not assign or transfer this Agreement, by operation of law or otherwise, without Trovoly's prior written consent, and any attempted assignment in violation of this provision shall be null and void. Trovoly may freely assign this Agreement, in whole or in part, in connection with a merger, acquisition, corporate reorganization, or sale of substantially all of its assets.
If any provision of this Agreement is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision shall be enforced to the maximum extent permissible, and the remaining provisions shall continue in full force and effect. No waiver of any term or condition shall be deemed a further or continuing waiver of such term or condition, and any failure of Trovoly to assert a right or enforce a provision shall not constitute a waiver of such right or provision.
Any notices, requests, or communications under this Agreement shall be in writing and deemed given when delivered personally, sent by confirmed email to legal@trovoly.com, or sent by certified mail or recognized courier to Trovoly's principal business address as published on its website.
You agree that all communications, agreements, and notices that we provide electronically satisfy any legal requirement that such communications be in writing. You further consent to the use of electronic signatures and records in connection with this Agreement and any transactions conducted hereunder.
This Agreement, and any rights or obligations hereunder, may be executed and accepted electronically, and a printed version shall be admissible in judicial or administrative proceedings based upon or relating to this Agreement to the same extent as other business documents generated and maintained in printed form.
The headings in this Agreement are for convenience only and have no legal or contractual effect. All sections of this Agreement which by their nature should survive termination, including but not limited to disclaimers, limitations of liability, confidentiality, intellectual property, and dispute resolution, shall survive.
If you have any questions, concerns, or feedback about this Agreement or the Services, please contact us at:
Email: legal@trovoly.com
We may update or amend these Terms from time to time. When we do, we will revise the "Last Updated" date above and below and, where appropriate, provide additional notice through the Service (such as an in-app banner, email, or other reasonable method).
Your continued access to or use of the Services after the updated Terms become effective constitutes your acceptance of the revised Agreement. If you do not agree to any updated Terms, you must stop using the Services before such changes take effect.
Last updated: December 15, 2025